Agua Limpa, Brazil

Francisco Sergio de Assis leads this successful family business, embodying its rich heritage. Hailing from Parana State, Francisco has coffee in his blood. In the 70s, he witnessed the near disappearance of the coffee culture due to frost damage. After marrying, he relocated to Cerrado and partnered with his father-in-law, Nissei, to grow their coffee business. Nissei foresaw Cerrado becoming a key coffee-growing region due to its ideal flat lands, altitude, and climate. The area’s distinct seasons—hot, wet summers and dry, warm winters—create perfect conditions for high-quality beans. The flat terrain facilitates full mechanical farming, enhancing business scalability.

“At Fazenda Agua Limpa, our coffee is fully traceable to the individual coffee plot, and we take pride in our responsible production model.”

The group has heavily invested in quality, technology, irrigation systems, and best agricultural practices, resulting in rapid growth and exceptional cup performance. Although they have diversified into other crops, coffee remains their core business, with approximately 1,100 hectares of planted area at Fazenda Água Limpa. The farm’s special microclimate and altitude contribute to their top-quality coffee.