This January sees the arrival of our exclusive new coffee range - 'The Map Series'.
Our ambition with this series is to source and offer the most unique premium coffees we can find based on a journey across the globe and present them in a new eye-catching packaging solution that is reflective of the coffee inside.
We have spent considerable time and energy searching for these coffees and each one has an incredible story to tell - often challenging perceived wisdom and current trends.
Buying in small limited quantities we have roasted them with careful consideration to maximise their flavour profile.
Moreover each coffee comes in a 100% compostable clear Natureflex Bag, which is produced from wood pulp. This bag sits inside an inner cardboard box that is colour coded to represent that particular coffee, which is then wrapped inside a black outer sleeve that is laser cut with our new heat map branding visual.
The heat map which will form part of our broader branding evolution over the next 12 months, has been designed as an abstract representation of the chemistry of the roasting process and the attention to detail / expertise in coffee we are known for.
We aim to release one of these coffees each month, with the first 4 coffees already purchased. These include some pretty exceptional lots including a Colombian Geisha, an Ethiopian Banana process and a Daterra Masterpiece Collection coffee.
We are incredibly proud of this range and hope it will be the start of a premium range that we will evolve over time along with our journey through speciality coffee.